THE 90% RULE:  FACTS ABOUT BUYERS

• 90% of all buyers are first-time buyers.  In other words, they have never been in business before.
• 90% of all buyers will finance the purchase of their business.
• 90% of all buyers do not know what kind of business they want or best serves their needs.
• 90% of all buyers are terrified and/or uneducated in the business buying process.
• 90% of all sales will be financed by the seller.
• 90% (or more) will not buy the business that was advertised or the one that they called in on.